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All Stars Helping Kids
When it comes to helping kids, we all have a role
to play.
Founded in 1989 by NFL Hall of Famer
Ronnie Lott, All Stars Helping Kids has been a
galvanizing force for individuals and corporate
partners to invest in the future of children
and communities.
Motivated by the idea that “if you can do more,
you should,” Ronnie teamed with Marcus Allen
and Emmitt Smith in 2006 to create a National
Community Fund that pools the resources
of athletes, celebrities, individual donors,
and corporate partners interested in transforming the lives of millions of
disadvantaged children.
All Stars Helping Kids challenged us to bring
creativity, energy and intrigue to their
foundation and its image. It's a challenge we
eagerly accepted. Shanks DMG has teamed with All Stars Helping Kids on national programs,
web development, identity, collateral design and
a full spectrum of other materials, media and
communications.