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Rockford Corporation
If you've ever listened to music,
especially in your car,
chances are you've heard the name Rockford.
In 2005, Rockford Fosgate ranked first
in U.S. market share for high-performance
mobile audio systems and components,
including amplifiers, speakers and subwoofers.
And for 25 years, the company has been
the brand of choice among their core consumers:
16 to 24 year-old males.
But you don't have to be young to
know Rockford. And we'd like to think we had something to do with that.
For the past decade, Shanks DMG has crafted
and targeted Rockford's brand message
through all channels of product development,
marketing and corporate communications.
As a result, the company has generated loyalty among the retailers who leverage the Rockford brand as well as its products and distinctive marketing materials to attract customers.
The Rockford name has always had power.
We just turned it up a little.